I build tools customers
become obsessed with.

Getting a refund is not hard because the rules are complicated. It is hard because companies make it expensive in time — the phone number is three menus deep, the chatbot is designed to outlast you, and the refund window closes while you are still being transferred.

Sula removes the cost rather than the rules. It sits quietly until you need it, then hands you the contact, the deadline, and the letter. Roughly 20 hours a year back, and nothing leaves your machine except a license check.

Rapid publishing falls apart on the boring parts. The loop is in one folder, the music is in another, the encode flags that survived YouTube's transcoder are in a terminal history somewhere, and the rights paperwork for the track is in an email. Clapped centralizes all of it, so the next video reuses the last one's decisions.

• One general pipeline, plus purpose-built variants for a format worth repeating
• A still image or a seamless loop, blur-filled from square to clean 16:9
• Audio playlists concatenated and looped to hit an exact target duration
• Two beds looping at different lengths, so ten hours never repeats on an audible cycle
• A rights check before publishing that stays a human step — the tooling cannot verify a license